But why, why not and what if ?

 

Marketing that thinks strategically and talks creatively.

 
 

  • JDW supports creative brands and businesses in building dynamic marketing strategies that grow, shift and evolve just like the audiences they want to connect with.

  • I work closely, collaboratively and intuitively with creative brands, designers and makers to shape their marketing...

  • ...becoming actively absorbed in their day-to-day to understand what lies behind and beneath the brand, its inner workings, its processes, its people and problems.

  • My approach is simplistic - distilling complexity, streamlining processes, and working objectively. The result is marketing that is cohesive, creative and designed to grow with your business.

How we can work together

With a client-centred approach, I work flexibly to create open, honest and collaborative relationships that offer the right amount of support for your business and brand needs.

  • I offer a flexible consultancy model, working closely with you or your marketing team during 1 or 2 days a week to help create, enhance or fine tune internal processes and strategies that lead to a cohesive and creative marketing output.

    With experience, empathy and honesty I can support you in shaping and growing your in-house team, focusing on departmental growth, building campaigns, connecting internal teams such as sales, design and marketing to ensure alignment or lead on bigger marketing projects.

    A flexible consultancy model allows us to build your brand, your processes and strategies in an environment that invites openness, honesty and creative freedom.

  • For smaller businesses in need of extra guidance and nurturing, I offer personalised sessions, where we can spend time together focusing on specific marketing challenges.

    These could include creating a marketing plan, brainstorming campaign ideas or refining creative concepts. We’ll discuss best practices and set up processes that will help you to manage your marketing independently.

    Workshops typically run for 60 or 90 minutes, half a day or can be tailored to you or your team.  

  • Marketing is a brand, business and creative tool that I love. Teaching the next generation of creatives and helping shape young minds is inspiring.

    As sessional lecturer at Ravensbourne University, I have spent the last 3 years teaching students with a friendly and empathetic style. My approach not only explores marketing concepts, it also aims to encourage students to present them in ways that nurture a love for marketing and self confidence. I believe in creating learning environments that foster an openness to sharing, listening and engaging positively.

    As a mentor, my focus lies in creating trusting relationships with my mentees, offering open spaces to explore their creativity and nurture strategic thinking. I want them to walk away with confidence in their own skills and intuition, practical knowledge and a growing network that will help them advance their careers in the creative industries.

    I have mentored as part of an initiative by I Like Networking and the Start Up Lab at Ravensbourne University.

Hey, I’m Julia, a creative-minded Marketing Consultant with over 17 years experience helping brands use creativity to shape their identity and share their stories.

My love for design and the creative industries has been nurtured throughout decades working with brands such as Elle MacPherson Intimates, design studio Tom Dixon, London’s Design District and British furniture manufacturer Morgan.

While big brands offered exciting challenges, I’ve always been interested in creating closer connections with smaller creative businesses, designers and makers, leading me to set up JDW.  

I work collaboratively with clients, fostering an environment that invites openness, honesty and creative freedom within spaces that nurture and support a variety of opinions, outlooks and points of view. I believe soft, feminine skills such as empathy and openness should sit confidently alongside hard skills including strategy and management.

I would love to get to know your brand better


Creative brands & businesses I have worked with

  • Bureau

    Membership Space for Creatives

  • Morgan

    British Contract Furniture

  • Aiveen Daly

    Textile Artist

  • Katie McCrum Studio

    Interior Design

  • Design District

    London’s Home for the Creative Industries

  • Melissa White

    Architect

  • London Institute of Photography

    Photography School London

Kind words

  • “Julia is a dream to work with, championing me from the very start in both workload management and personal growth. Together, we’ve redefined the Morgan brand - focusing on small but impactful changes. Her ability to balance strategic vision and empathetic leadership has been key in growing the brand and delivering meaningful results. Beyond her professional expertise, Julia has been a constant source of personal support, guiding me through a particularly challenging time and helping me rebuild my confidence. Her calm, clear, and approachable style creates a safe space for honest conversations, enabling me to grow both personally and professionally. I’m incredibly grateful for her guidance and support.” - Hannah Critchley, Senior Marketing Coordinator Morgan

  • "Your guidance and insights were incredibly valuable, and they truly made a difference in my university project. The advice and perspectives you shared helped me approach challenges more effectively, and I felt much more confident in my work because of your support. I really appreciate the time and effort you put into mentoring me, it made a big impact!" - Kanishka Taluja, Fashion Promotion Student Y03, Ravensbourne University

  • “I first discovered Julia online after she came highly recommended. I was immediately drawn to her aesthetic, keen eye for design, and approachable nature. At the time, I was searching for a sessional lecturer to support our Final Year Marketing program, and from the moment we met, we clicked. Julia brought incredible value to our students—demystifying industry jargon and encouraging them to dig deeper into their ideas through research. I found her to be a huge support: dedicated, highly organised, with immense attention to detail and a great sense of humour.” - Laura Ellerby, Senior Lecturer, Ravensbourne University Fashion Buying and Brand Management

  • Our search for an effective marketing strategy was challenging. Then we met Julia! With her expertise we developed a coherent marketing plan across various media that allowed us to clearly communicate our brand message. Julia's positivity, no-nonsense approach and client-focused perspective were instrumental in guiding us through a great first workshop. We continued with monthly consultations that led to the launch of our new webpage and content strategy. The impact was immediate - bookings surged pretty much the day the new website went life. Working with Julia has been a game-changer for LIoP! - Holger Pooten, Founder London Institute of Photography