3 Reasons Print Marketing Still Matters.

Examples (top left to bottom right) by: Studio B Fashion, Coal Drops Yard, Isokon, Coal Drops Yard, Embassy of Bricks and Logs, Greenwich Peninsula, Volume Creative, Tom Dixon

“As humans, we are deeply connected to our senses - touch, smell, sound, taste and sight. Textured, high quality paper, a beautiful design or a special printing technique. These are all elements that stimulate the brain and therefore doing a much better job becoming part of someone’s memory. The ultimate goal of long term brand building. ”

Is print marketing dead? Absolutely not.

The world has moved online. There is nothing that can’t be done with the click of a button. However, digital fatigue is starting to kick in.

I believe people are seeking connections. Not just with their friends and families but with the brands they interact with. Consumers want to feel good about their purchase. 

Print can create a physical connection between you and your audience in a way that digital ads, an Instagram post or a tweet simply can’t.

It’s a sensory experience

There is something special about receiving a letter in the post, opening a parcel and finding a thank you card or picking up branded magazine from a store. 

As humans, we are deeply connected to our senses - touch, smell, sound, taste and sight. Textured, high quality paper, a beautiful design or a special printing technique. These are all elements that stimulate the brain and therefore doing a much better job becoming part of someone’s memory. The ultimate goal of long term brand building. 

Print is tactile. It’s something you simply cannot recreate with digital assets.

Repeat interactions

Print lives on in someone’s home, encouraging repeat interactions. Depending on the design, a postcard might be framed, a magazine or catalogue placed on the shelf or coffee table. 

Your audience can consume it at their own leisure, whenever and wherever they choose to. Done cleverly, it will be something that stays in someone’s home for a while, shared with friends and family and referred to when the time has come to make a purchase.

Print builds brand awareness

A printed piece is a great tool to pull together all the different elements that make up your brand: your brand identity - colours, logo, shapes, textures - tone of voice, brand values and vision.

Brand awareness creates trust and loyalty. A well designed catalogue can help your target audience to understand your offer, recognise your values and feel emotionally connected with the things you have to offer. 

Is print the right medium for your biz?

Have you tried print marketing for your business? If you need help putting together the framework for your next printed piece, get clear on what to include and brainstorm ideas that are engaging and on brand, you might be interested in The Marketing Brainstorm. I’d love to hear from you.