Positive influence. Be it for you as a person, you as a creative or client, or for society and planet. Be it mundane kindness or spark in a career, or a wider impact, I hope to leave some good behind.

I enjoy losing myself in the work. I find design and brainstorming my comfort space and I'm never happier than with a big piece of paper and a pen.

I feel strongly about the positive effects that the objects we invite in our homes can have on us. I would love to inspire others to collect fewer, better objects, to set aside passing trends and opting for meaningful objects.

As humans, we are deeply connected to our senses - touch, smell, sound, taste and sight. Textured, high quality paper, a beautiful design or a special printing technique. These are all elements that stimulate the brain and therefore doing a much better job becoming part of someone’s memory. The ultimate goal of long term brand building. 

The industry can be very saturated and it can be so easy to simply follow the pack or the latest trend. Remaining focused and staying true to me and my own unique aesthetic amongst a crowd of many talented photographers and creatives is incredibly important to me. We all have something different to bring to the table.

Don’t think of your product as the final state of the materials it is made up of, but just one of many in an infinite journey. To do this well, you need to understand manufacturing inside out

Dwelling, idling, mulling, concentrating and collaborating are all essential for producing ideas, and they are being squeezed out of the working day. We need pockets of time dedicated to making better choices. We need amateurs. We need prompts. We need discussion. We need reflection.

I try and capture the emotion of a moment and how it felt to be somewhere. I hope people feel that sense of holiday nostalgia and the pieces spark their own feelings and memories.

I want to inspire originality and the importance of imagination. It's okay to tune out of the world for a bit, to slip on a cape and shimmy. Don't worry about what anyone else wears to the pub, just wear it.